DoorDash “Paint The Town Red” — Miami & Chicago
Giant branded builds. Fast-moving streets. Stormy skies. We mobilized a crew in just ten days and delivered cinematic coverage across Miami for DoorDash — hero video, social cut, and photos — through 16 rounds of edits.
Overview
DoorDash, via GUT (creative) and Street Factory Media (Fabrication & Execution), brought a bold vision to Miami: the larger‑than‑life “Roof Goof” and the oversized “Bagmobile” rolling through iconic neighborhoods to spark social buzz and turn heads IRL.
Blind Pig Productions was tapped to capture it all — agile, cinematic, and social‑ready — across four production days, delivering a hero video, a social cut, and a full photo set.
- Client: DoorDash
- Creative Agency: GUT
- Fabrication and Execution + Production Partner: Street Factory Media
- Content Capture: Blind Pig Productions
The Challenge
Make a splash in & Chicago with fast, cinematic coverage of moving branded builds — while adapting to live‑street realities like weather, traffic and crowd unpredictability. Oh, and do it with just ten days to mobilize the team, secure gear, and lock logistics.
Day one opened with heavy rain, and several locations were lighter on foot‑traffic than expected. Instead of waiting for perfect conditions, we embraced the constraints and leaned into creative blocking, lensing, and selective crowd framing to keep the energy high.
Our Approach
Crew & Footprint
2 video operators, 1 photographer, 1 director, and 3 PAs — a nimble unit designed for speed, safety, and minimal disruption while capturing both street‑level and aerial angles.
Coverage Plan
Multi‑neighborhood grid: Downtown, Brickell, Little Havana, Wynwood, Washington Ave, Collins Ave, Ocean Drive, and South Beach. Vehicle rigs (incl. GoPros) + handheld + drone to cover motion, scale, and street texture.
Deliverables
Main hero video, social cut, and a full photo library. Post included 16 rounds of refinements across agency and client to align creative while preserving momentum and story.
Guerrilla Execution
- Adaptability in the wild: pivoted around rain on Day 1; reframed scenes in low‑crowd pockets to retain scale and excitement.
- Real‑time wins: same‑day aerials delivered to client for momentum and approvals.
- Bonus storytelling: we cut an unrequested “Roof Goof” mini to showcase the footage’s potential — a value‑add that kept creative conversations moving.
Outcome
Shipped
- Hero brand video
- Social cut (vertical‑ready)
- Photo set for press + social
Coverage & Press
Content used across social and agency reels, with local press pickup (including Miami New Times) and Ad press with an article in Ads Of The World.
Read the Miami New Times article ↗Read the Ads of the World article ↗
Behind the Scenes
Credits
- Videographer: Reilly Balcom
- Videographer: Michael 'Rugz' Ruggiero
- Photographer: Nathan Estrada
- Editor: Frank Foster-Bolton
- PA: Alexandra Castaneda
- PA: Zach Behrens
- PA: Melissa Orth
- Co-Founder and CEO: Nico
- Sr Manager, Business Leadership: William de Ryk
- Associate Manager, Consumer Marketing: Jessica Reed
- Associate, Strategy and Operations: Celine Fan
- VP, Brand & Creative: Renaldo Chapman
- VP, Consumer Marketing: Gina Igwe
- Co-Head of Creative: Julio D’Alfonso
- Co-Head of Creative: Rafael Segri
- Director, Head of Brand Design: Adriel Teles
- Managing Director: Eli Velez
- Director, Consumer Marketing (US Marketplace): Pete Sergel
- Director & GM, Northeast: Charlie Ellison
- Sr Manager, Business Leadership/Events: Becky Latman
- Sr Manager, Dasher Lifecycle Marketing: Alex Chudik
- Sr Manager, Consumer Content Marketing: Kelsey Blodget
- Sr Manager, Influencer Marketing: Adam Ornelas
- Sr Manager, Dasher Content Marketing: Alex Campanelli
- Sr Manager, Audience Insights: Meredith Teisseyre
- Senior Data Scientist, Analytics: Vinod Bakthavachalam
- Senior Manager, Strategy & Operations: Rayane Achich
- Manager, Social Marketing: Emery Barnes
- Manager, Dasher Performance Marketing: Molly Elliot
- Manager, Dasher Growth Marketing: Tien McCall
- Associate, Social Community: Julia Walter
- Associate, Social Community: Shannel Whigg
- Founder & Creative Chairman: Anselmo Ramos
- Global CEO: Andrea Díquez
- Global CSO: Fernando Ribeiro
- Global CGO: Carmen Rodríguez
- Global Head of Operations & Culture: Agustina Garavilla
- Global Chief Communications Officer: Christine Prins
- Global Chief Intelligence Officer: Christian Pierre
- CCO: Ariel Abramovici
- CCO: Bruno Acanfora
- US CEO: Sandra Alfaro
- Managing Director: James Hidden
- Creative Director: Bipasha Mookherjee
- Creative Director: Bruno Carvalhaes
- Associate Creative Director (Art): Colleen Horne
- Associate Creative Director (Copy): Caleb Nyberg
- Executive Producer: Felix Messina
- Senior Producer: Max Knies
- Senior Producer: Nick Miller
- Group Account Director: Teddy Notari
- Senior Account Director: Katie Heinerikson
- Account Supervisor: Santiago Mottoa
- Group Strategy Director: Kaitlin Barton
- Director of Communications, North America: Alie Coolidge
- Business Affairs Director: Marinet Quinones
- Business Affairs Coordinator: Faith Hundley
- Director Influencer Strategy: Nayri Kodazian
- Content Strategist: Vicki Arguelles
- Influencer Consultant: Neil Mohan
- Community Manager: Dani Pinzon
- Executive Vice President: Aurora Bell
- Executive Producer: James Krajsa
- Senior Producer: Devin Danielson
- Senior Producer: Drew Harkman
- Associate Producer: CJ Zabat
- Managing Director: Caleb Barton
- Director of Fabrication: Brandon Regner
- Director of Logistics: Kevin Mossing
- Head Engineer: Christian Wehr
- Fabrication Project Manager: John Price
- Fabrication Team: Nick Weyker
- Fabrication Team: Alex Howie
- Fabrication Team: Peter Tawfick
- Fabrication Team: Connor Garber
- Fabrication Team: Noah Barton
- Fabrication Team: Joe Weaver
- Fabrication Team: Robert Butters
- Fabrication Team: Alycia Welch
- Fabrication Team: Jake Mengelkoch
- Executive Creative Director: David Waters
- Creative Director: Kaylen Larson
- 3D Designer: Adam Tow
- Print Production Manager: MaLee Theo
Partners
- Client: DoorDash
- Creative Agency: GUT
- Production Partner: Street Factory Media
Need guerrilla‑style coverage that still looks cinematic?
We move fast, adapt faster, and deliver polished assets ready for social and press.