← Selected workCase study · DoorDash · 2025

Paint the Town Red

The Bagmobile and Roof Goof in Miami and Chicago

Giant branded builds. Fast-moving streets. Stormy skies. We crewed up in ten days and delivered a hero film, a social cut and a full photo library for DoorDash, through 16 rounds of edits.

Press · Miami New Times Press · Ads of the World
Turnaround
Crew up in 10 days
Shoot days
4 · June 2–6, 2025
Deliverables
Hero film, social cut, photos
Edit rounds
16 (client + agency)
Crew
2 video, 1 photo, 1 director, 3 PAs
Cities
Miami & Chicago

01 · Overview

DoorDash, via GUT (creative) and Street Factory Media (fabrication & execution), brought a bold vision to Miami: the larger-than-life “Roof Goof” and the oversized “Bagmobile” rolling through iconic neighborhoods to spark social buzz and turn heads IRL.

Blind Pig Productions was brought in to capture it all over four production days: a hero video, a social cut and a full photo set.

Client chain

  • ClientDoorDash
  • Creative agencyGUT
  • Fabrication & executionStreet Factory Media
  • Content captureBlind Pig Productions

02 · The challenge

Fast, cinematic coverage of moving branded builds on live streets in Miami and Chicago, with weather, traffic and unpredictable crowds to work around. And ten days to mobilize the team, secure gear and lock logistics.

Day one opened wet and thin on foot traffic. We adjusted blocking and lenses and kept shooting.

03 · Approach

Crew & footprint

Two video operators, a photographer, a director and three PAs. Small enough to move fast and stay out of the way, with street-level and aerial angles covered.

Coverage plan

Eight Miami neighborhoods: Downtown, Brickell, Little Havana, Wynwood, Washington Ave, Collins Ave, Ocean Drive and South Beach. Vehicle rigs, handheld and drone for motion, scale and street texture.

Deliverables

Main hero video, social cut and a full photo library. Post ran 16 rounds of refinement across agency and client without losing the story.

04 · On the ground

  1. 1

    Rain day, no lost day

    Worked around the weather on day one and reframed low-crowd blocks so the builds still read big.

  2. 2

    Same-day aerials

    Aerials went to the client the same day to keep approvals moving.

  3. 3

    An extra cut

    We cut an unrequested “Roof Goof” mini to show what the footage could do. It kept the creative conversation moving.

05 · Outcome

Shipped

  • Hero brand video
  • Vertical-ready social cut
  • Photo set for press + social

Coverage & press

Content ran across social and agency reels, with local press pickup in Miami New Times and a feature on Ads of the World.

06 · Behind the scenes

DoorDash, still 1
DoorDash, still 2
DoorDash, still 3
DoorDash, still 4
DoorDash, still 5
DoorDash, still 6

07 · Credits

Blind Pig Productions

  • DirectorMike Jones
  • VideographerReilly Balcom
  • VideographerMichael 'Rugz' Ruggiero
  • PhotographerNathan Estrada
  • EditorFrank Foster-Bolton
  • PAAlexandra Castaneda
  • PAZach Behrens
  • PAMelissa Orth
  • Co-founder & COONico
Full campaign credits+

DoorDash Core Working Team

  • Sr Manager, Local MarketingKelly Lee
  • Sr Manager, Business LeadershipWilliam de Ryk
  • Associate Manager, Consumer MarketingJessica Reed
  • Associate, Strategy and OperationsCeline Fan

DoorDash

  • Chief Marketing OfficerKofi Amoo-Gottfried
  • VP, Brand & CreativeRenaldo Chapman
  • VP, Consumer MarketingGina Igwe
  • Co-Head of CreativeJulio D’Alfonso
  • Co-Head of CreativeRafael Segri
  • Director, Head of Brand DesignAdriel Teles
  • Managing DirectorEli Velez
  • Director, Consumer Marketing (US Marketplace)Pete Sergel
  • Director & GM, NortheastCharlie Ellison
  • Sr Manager, Business Leadership/EventsBecky Latman
  • Sr Manager, Dasher Lifecycle MarketingAlex Chudik
  • Sr Manager, Consumer Content MarketingKelsey Blodget
  • Sr Manager, Influencer MarketingAdam Ornelas
  • Sr Manager, Dasher Content MarketingAlex Campanelli
  • Sr Manager, Audience InsightsMeredith Teisseyre
  • Senior Data Scientist, AnalyticsVinod Bakthavachalam
  • Senior Manager, Strategy & OperationsRayane Achich
  • Manager, Social MarketingEmery Barnes
  • Manager, Dasher Performance MarketingMolly Elliot
  • Manager, Dasher Growth MarketingTien McCall
  • Associate, Social CommunityJulia Walter
  • Associate, Social CommunityShannel Whigg

GUT Los Angeles

  • Founder & Creative ChairmanGastón Bigio
  • Founder & Creative ChairmanAnselmo Ramos
  • Global CEOAndrea Díquez
  • Global CSOFernando Ribeiro
  • Global CGOCarmen Rodríguez
  • Global Head of Operations & CultureAgustina Garavilla
  • Global Chief Communications OfficerChristine Prins
  • Global Chief Intelligence OfficerChristian Pierre
  • CCOAriel Abramovici
  • CCOBruno Acanfora
  • US CEOSandra Alfaro
  • Managing DirectorJames Hidden
  • Creative DirectorBipasha Mookherjee
  • Creative DirectorBruno Carvalhaes
  • Associate Creative Director (Art)Colleen Horne
  • Associate Creative Director (Copy)Caleb Nyberg
  • Executive ProducerFelix Messina
  • Senior ProducerMax Knies
  • Senior ProducerNick Miller
  • Group Account DirectorTeddy Notari
  • Senior Account DirectorKatie Heinerikson
  • Account SupervisorSantiago Mottoa
  • Group Strategy DirectorKaitlin Barton
  • Director of Communications, North AmericaAlie Coolidge
  • Business Affairs DirectorMarinet Quinones
  • Business Affairs CoordinatorFaith Hundley
  • Director Influencer StrategyNayri Kodazian
  • Content StrategistVicki Arguelles
  • Influencer ConsultantNeil Mohan
  • Community ManagerDani Pinzon

Street Factory

  • CEOMatt Kelly
  • Executive Vice PresidentAurora Bell
  • Executive ProducerJames Krajsa
  • Senior ProducerDevin Danielson
  • Senior ProducerDrew Harkman
  • Associate ProducerCJ Zabat
  • Managing DirectorCaleb Barton
  • Director of FabricationBrandon Regner
  • Director of LogisticsKevin Mossing
  • Head EngineerChristian Wehr
  • Fabrication Project ManagerJohn Price
  • Fabrication TeamNick Weyker
  • Fabrication TeamAlex Howie
  • Fabrication TeamPeter Tawfick
  • Fabrication TeamConnor Garber
  • Fabrication TeamNoah Barton
  • Fabrication TeamJoe Weaver
  • Fabrication TeamRobert Butters
  • Fabrication TeamAlycia Welch
  • Fabrication TeamJake Mengelkoch
  • Executive Creative DirectorDavid Waters
  • Creative DirectorKaylen Larson
  • 3D DesignerAdam Tow
  • Print Production ManagerMaLee Theo

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