Brightspeed’s Day Brightener tour came back for a second run. We followed the truck across Missouri, from Brightspeed Ice Park to a ballgame at Hammons Field and a stop at a local cafe, covering the giveaways, the mascot moments and the fans who showed up for them.
A touring program lives or dies on consistency. Every stop got the same treatment: the truck and the build, the mascot working the crowd, and close-up reactions from the people who came out.
The result is one library that reads like one campaign, whether the photo came from an ice rink, a ballpark or a coffee shop.
- Client
- Brightspeed
- Program
- Day Brightener Tour, second run
- Stops
- Brightspeed Ice Park, Hammons Field, Cafecito
- Delivered
- 400+ photo library
Selects · 13 of the library
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