← Selected workCase study · Target × EventLink Group · 2024
Flip Zone
Official fan fest of the U.S. Gymnastics Olympic Trials in Minneapolis
EventLink Group (formerly Clamor) hired us to capture Flip Zone, the fan activation built around the U.S. Gymnastics Olympic Trials. The brief: show EventLink’s large-scale activation work with a hero film and a deep photo set.
- Client
- EventLink Group
- Dates
- June 27–30, 2024
- Deliverables
- 1-min hero film, photo set, social options
- Services
- Photo, video, drone + FPV
- Crew
- Director, video, photo, FPV/drone, producer
- Location
- Target Center & Target Field, Minneapolis
01 · Overview
Flip Zone by Target brought a Parisian street-fair vibe to downtown Minneapolis during the U.S. Gymnastics Olympic Trials. Spanning the footprint between Target Center and Target Field, the activation mixed interactive games, concerts and sponsor touchpoints designed to drive foot traffic and brand lift.
We storyboarded a hero film that balances scale (standard aerials) with energy (FPV and ground-level action), while capturing a robust photo set for EventLink’s portfolio and post-event marketing.
Client chain
- Host / regional orgMinnesota Sports & Events
- Activation producerEventLink Group
- Presenting sponsorTarget
- Content captureBlind Pig Productions
02 · The challenge
A four-day activation spread across two venues and the streets between them. That meant coordinating with Target Center, Target Field, the city and event security, and flying aerial and FPV over dense crowds on a moving schedule.
Lots of stakeholders and moving parts. We locked access and airspace early, then kept a small crew ready to swing between hero moments (jump wall, concerts) and real crowd reactions.
03 · Approach
Crew & footprint
Director, videographer, photographer, FPV/drone operator and producer. Stage moments and roaming activations covered in parallel.
Coverage plan
Establishing aerials for scale, FPV to push velocity through the activation corridors, and stabilized ground movement and detail work across the jump wall, concerts and sponsor zones.
Deliverables
A one-minute hero film plus a comprehensive photo set with social-ready options. Post prioritized pace, music sync and clear sponsor moments for portfolio and sales enablement.
04 · On the ground
- 1
Permit-driven flight ops
Coordinated standard and FPV routes with venue and city teams; clear safety corridors and hold points before each run.
- 2
Live schedule sync
Mapped coverage to concerts and peak crowd windows; a roving unit caught spontaneous fan moments.
- 3
Rapid selects
Early stills and clips turned around to keep stakeholders energized across the four-day window.
05 · Outcome
Shipped
- One-minute hero film
- Full photo set for marketing + sponsor decks
- Social cutdowns on request
Coverage & press
The content anchors EventLink’s activation portfolio and Minnesota Sports & Events’ showcase materials.
06 · Stills
07 · Credits
Blind Pig Productions
- DirectorMike Jones
- VideographerJake Raether
- PhotographerConnor Johnson
- Drone / FPV operatorSteven Lewer
- EditorNate Estrada
- ProducerNico
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